The ROAR

The ROAR, or the Race Of All Races, was planned to be the largest multi-race event in Utah, consisting of 6 different legs, all featuring different styles of racing and “fun runs.”

One of my varied responsibilities on the project included piecing together a promo video as an example of the type of footage we could get during the event and use the following year.

While sponsorship issues ultimately halted production of the event, I was employed to do marketing work from the project’s inception and created a collection of guerrilla advertising strategies, graphics, videos, and web design work over the course of several months.