Xlear Case Competition

Together with a team of 3 other students, we pieced together a marketing strategy and execution plan from the ground up for Xlear Inc and their product, Xlear Nasal Spray.

Our deliverable document consisted of primary market research, secondary research consisting of a focus group and 3 formal surveys, 5 ad campaigns with multiple ad variants, 2 social media campaigns, 2 publicity campaigns, and an execution strategy.

Deliverables

We presented in front of the CEO and other company officers, competing against 15 other teams in two rounds of competition, and took 1st place along with a $8,000 purse.